10 Tremendous Bowl adverts from advertisers that don’t exist anymore

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The Pets.com sock puppet canine stars in a industrial for the corporate, Jan. 11, 2000, in Los Angeles.

Bob Riha | Liaison | Getty Pictures

When a model shells out large bucks to promote on the most-watched occasion of the 12 months, it often hopes it is investing for the lengthy haul.

However some corporations which have marketed throughout previous Tremendous Bowls do not exist anymore. As an illustration, some corporations marketed throughout the “Dot Com Tremendous Bowl” in 2000 and pulled the plug simply months later. Quibi is a newer instance: It premiered an advert throughout the 2020 Tremendous Bowl forward of its launch final 12 months after which stated in October it might be shutting down.

This is a glance again at 10 Tremendous Bowl adverts from corporations that now not exist.


Final 12 months, Quibi ran a spot titled “Financial institution Heist” because it ready to launching April 2020. The thirty-second spot confirmed financial institution robbers ready for his or her getaway automobile — apparently, sufficient time to look at a brief Quibi video. Then, six months after its debut, the corporate introduced it was shutting down. 


In 2000, Pets.com paid an estimated $1.2 million for a Tremendous Bowl advert showcasing its sock puppet mascot. The beloved spot from TBWA/Chiat/Day, titled “Please Do not Go,” featured the mascot singing Chicago’s “If You Go away Me Now.” Quickly after, launched a disappointing IPO, then by November informed clients it was now not accepting orders.


Epidemic Advertising, like Pets.com, was one other 2000 Tremendous Bowl advertiser that did not even make it till the subsequent Tremendous Bowl. The advert, “Rest room,” pitches the concept that shoppers might put adverts of their outgoing e mail and get a reduce of the gross sales. “Now you may make cash for one thing you are already doing with Epidemic.com,” the voiceover reads. However the firm shuttered in June of the identical 12 months.

Ameriquest Mortgage 

Subprime mortgage lender Ameriquest ran a handful of Tremendous Bowl adverts till it closed in 2007. Workers later stated the corporate pushed clients into loans they could not afford. Advertisements proven in 2005 and 2006 have the tagline “Do not decide too shortly. We can’t,” and confirmed completely different situations the place individuals have unwittingly gotten themselves in uncompromising-looking positions. 


Qualcomm shut down its cell video service FLO TV in 2010. On the time, the demise was blamed on wi-fi carriers that did not promote the service closely sufficient, and a $15 month-to-month service price that analysts stated was too steep. Qualcomm ran two FLO TV adverts in 2010 earlier than it shut the service down, in keeping with Advert Age’s Tremendous Bowl Advert Archive. “Spineless,” proven under, was cited in a 2011 piece from the Atlantic that known as that 12 months’s Tremendous Bowl “a bonfire of gender-charged, and borderline sexist, commercials.” This specific one, the author stated, was “probably the most specific boomerang towards girls gaining the higher hand in relationships.”


On-line postage stamp vendor E-Stamp ran an advert in 2000 known as “Time Saving Ideas.” The ’50s-style advert voiceover reads, partially, “This is one other time saving tip: Get E-Stamp web postage and purchase and print postage everytime you need. That is E-Stamptastic!” By 2001, the corporate opted to merge with Learn2.com to deal with on-line studying. 


Pc.com reportedly spent half of its in enterprise capital on Tremendous Bowl adverts earlier than and throughout the 2000 recreation. Then it offered to Workplace Depot the identical 12 months. As Advert Age put it, it is an “deliberately amateurish video of the founders begging for assist to allow them to pacify family and different panicky buyers.”


“That is the worst industrial on the Tremendous Bowl,” the 2000 spot for e mail promoting firm Lifeminders.com begins. The spot is actually textual content on a display screen whereas a botched model of piano chopsticks performs within the background. “We’re info specialists. (Geeks). However we do not know diddley about making adverts.” The corporate offered to direct advertising firm Cross Media Corp. the 12 months after. Its web site is now not in service.


“What if each final certainly one of us might entry the web and e mail with out utilizing a pc? Nicely, then each final certainly one of us might be a webhead,” the voiceover of Netpliance’s 2000 spot, “Webheads” promised. Netpliance went to the Tremendous Bowl to get consideration for its “I-Opener,” a pc that was meant for looking the net and provided a subscription plan. The FTC would finally settle with the corporate over its gross sales and billing practices, (they warned of future fines however higher to name it a settlement) and in 2002 the corporate renamed itself and moved out of the web equipment enterprise.


One other dot-com Tremendous Bowl advert, titled “Indignant Brides,” comes from OurBeginning.com. The theme, a bunch of brides combating over invites, earned the advert a “Sexism Alert” from a weblog put up written by a Turkish College. “Whereas watching this advert please keep in mind that in 2000 gender consciousness was as unhealthy because the video high quality,” it famous. The corporate, which offered marriage ceremony invites, bulletins and stationery, filed for Chapter 7 chapter safety by the tip of 2001.

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