Harm by the pandemic, a small city in California pays vacationers to go to

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By Marika Gerken | CNN

When Gov. Gavin Newsom introduced a second statewide lockdown in early December, companies throughout California braced for extra financial hardship.

For officers in a single small city, it was a wake-up name to develop a plan to assist the native companies.

The outcome was a program known as “Go to Santa Maria Valley,” which pays vacationers $100 to journey there and keep for at least two nights at one of many many accommodations within the space. The fee comes within the type of a voucher that can be utilized at any of the city’s wineries, breweries or eating places. The promotion begins on February 4 and ends March 31.

Santa Maria Valley, which lies about 65 miles north of Santa Barbara, gives most of the similar facilities because the extra well-known California locations, however at a lower cost, officers mentioned.

“Santa Maria Valley has a lot to supply,” Jennifer Harrison, Direct of the Santa Maria Valley Guests Bureau, instructed CNN. “We now have stunning seashores, accommodations and wineries which can be such an incredible possibility for budget-conscious vacationers throughout a time of financial rebound.”

Certainly, the Central Coast area boasts 13 seashores and 34 tasting rooms all inside a 30-minute drive, based on the Santa Maria Valley web site which lists dozens of actions together with mountaineering, {golfing}, artwork exploration and birdwatching.

Security first

Harrison mentioned her group is working diligently to comply with CDC security protocols, including that Santa Maria Valley is much less crowded than different California locations and might extra simply implement social-distancing tips.

She additionally talked about that the city usually attracts guests that come by automotive, relatively than airplane, because of the considerably distant location.

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