- TikTok has banned creators from publishing sponsored content material associated to cryptocurrencies and investing providers.
- The social media app’s branded content material coverage additionally bans the promotion of weapons, alcohol, and playing.
- TikTok stated the coverage is “designed to make sure a protected and optimistic setting” for customers.
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TikTok has banned creators from publishing sponsored content material associated to finance together with funding providers and cryptocurrencies.
The Monetary Instances first reported final week that the social media platform up to date its branded content material coverage, which bans the promotion of industries like alcohol, weapons, and playing, to incorporate monetary providers on its checklist of prohibited content material.
Tik Tok stated its coverage included however was not restricted to cryptocurrency, buying and selling platforms, funding providers, get rick fast schemes, international change, debit and pre-payment playing cards, foreign currency trading, and others.
The social media platform is awash with monetary content material, with the hashtag “#investing” gaining over 2.8 billion views. The ban seems to solely apply to sponsored content material, not common movies discussing cryptocurrencies and investments.
TikTok’s ban comes as monetary regulators warn buyers to be careful for fraudulent investing recommendation and data. In December, the SEC stated it skilled a major uptick in suggestions, complaints, and referrals involving funding scams.
The social media platform stated its branded content material coverage is “designed to make sure a protected and optimistic setting” for TikTok customers.