TAIPEI, July 16, 2021 /PRNewswire/ — First Life Insurance coverage collaborated with TPIsoftware to construct a well being and health cell app Qwalker, a step tracker that includes gamification and interactivity with rewards, turning train into enjoyable video games. Qwalker not solely gamifies well being habits but additionally safeguards customers’ on a regular basis well-being, driving a digital well being transformation in Taiwan.
An App Rewarding Each Single Step
First Life Insurance coverage is without doubt one of the main insurance coverage corporations in Taiwan. In response to the rising well being consciousness, Qwalker helps customers keep wholesome and have enjoyable. With Australian quokkas because the mascot to convey happiness, Qwalker tracks customers’ all-day steps, strolling miles and energy burned. It connects and syncs with Google Match and Apple Well being, offering customers with perception into well being on the go. Customers can even earn the reward factors “Q Cash” in the event that they full day by day duties, which might be redeemed for numerous reductions.
Staying Bodily Lively at House
Furthermore, Qwalker permits customers to train safely. The COVID-19 pandemic has led to a pattern of home-based workout routines, and many individuals take up workout routines at house, and Qwalker is featured for use indoors as properly.
Adjustments Past Insurance coverage Ecosystem
The creation of Qwalker is driving a change to the insurance coverage ecosystem with a deal with digital transformation. First Life Insurance coverage and TPIsoftware have launched into numerous purposes of Sensible Well being, resembling customized push notification of healthcare information, which additional facilitates precision advertising and marketing.
Apart from, using gamification and dynamic experiences serves as not solely an incentive, but additionally a method to spice up buyer loyalty and adhesion, and enhance upselling and cross-selling.
Constructing a Life in the direction of Sensible Well being
“We’ll proceed to boost our reference to the insured and encourage the customers to remain wholesome and secure,” mentioned Robin Lin, CEO of First Life Insurance coverage.
Ben Yao, CEO of TPIsoftware, mentioned: “TPIsoftware has been devoted to accelerating enterprise digital transformation. We look ahead to bringing customers extra complete buyer experiences.”
TPIsoftware is a software program supplier with focus in API administration, AI chatbots, FinTech, and extra. TPIsoftware additionally offers personalized options domestically and abroad.
About First Life Insurance coverage
First Life Insurance coverage offers complete insurance coverage starting from healthcare protection to retirement plans.
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